It means that despite all that has occurred throughout history, an Indigenous culture and language remain indelibly part of this region. The word, Yaamava,  is far from new. It is a Serrano word meaning the season of spring and has been the name for the spring season for the Serrano since their creation.

The rebranding of a world-famous Southern California resort wasn't done lightly and it didn't happen overnight. Here's how the San Manuel Casino and Resort became Yaamava'. In September, the San Manuel Casino and Resort in Highland, California was officially rebranded as the Yaamava' Resort & Casino at San Manuel.