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Background

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In the first quarter of 2024, I was tasked by Bet77.bet to develop and implement a marketing campaign targeting young 🧬 Brazilian adults, who are passionate about both sports and online casinos. The main goal: Increase user registrations and overall engagement 🧬 within the platform while building brand awareness and loyalty. I started with thorough research, studying market trends, competitors, and user 🧬 preferences.

The betting and online casino market in Brazil is fiercely competitive, with multiple local and international operators vying for the 🧬 attention and loyalty of users. Inspired by current market trends and my research findings, I decided to build a comprehensive 🧬 marketing campaign focusing on Bet77.bet's diverse offerings, user-friendly approach, secure transactions, and attractive promotions.

Case Description